The world’s oldest brands


An interesting infographic explores the secrets behind the success of the oldest and most well-known brands in the world.

Unum’s clever chart delves into a variety of brands, such as Colgate and Barclays, revealing how they have survived and evolved over decades or even centuries.

For example, Twining’s, which was established in 1706 and even weathered tea rationing during World War II, puts its success down to ‘quality control’.

The overarching theme of these brands’ success seems to be one of trust and community, building consumer relationships that last..

Take a look at the infographic here and tell us what other brands you would include.

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The ads that changed the world


There have been some standout ads over the years that have changed the world, not only boosting product sales but creating enduring identities for the brands they represent.

The Drum is searching for the advertising campaigns that used innovation and creativity to inspire people to ‘think, feel and change’, and is asking readers to offer their suggestions with the hashtag #WorldChangingAds.

The magazine’s own selection include Coca-Cola’s 1971 ‘Hilltop’ TV ad, Volkswagen’s ‘Lemon’ and ‘Think Small’ print ads, and ‘Like A Girl’ by Always.

Find out more about The Drum’s scheme here and let us know your suggestions: what do you think is a world changing advert?

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BBC Worldwide Headquarters in Australia


Contemporist look at BBC Worldwides new headquarters in Australia. They comment,’ Thoughtspace took two geographically separate BBC Worldwide offices and created a dynamic 2000m² workplace in Macquarie Park. Eden Park Drive media precinct was the perfect fit for the evolving global media organisation. BBC Worldwide’s new headquarters boasts a large expanse of office-free open plan environment peppered with a variety of working lounges and alternative activity based working areas. The organisation believed that there needed to be a element of ‘fun’ introduced into the typical workplace in addition to the functional aspects of commercial interior design. thoughtspace worked closely with the marketing and communications team to develop a design and workplace strategy for the new facility.

Read and see more on Contemporist

The Think Tank

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