January 13, 2016 Leave a comment
Old Spice has added a new character to its advertising mix: ‘Legendary Man’.
Known for its iconic ads, Old Spice has launched its new range of washes, ‘Hardest Working Collection’, with its latest short film.
Using the tagline ‘Legendary Protection for Legendary Men’, the ad sees a man achieving the impossible: playing tennis while blindfolded – and riding a whale.
See what it takes to be a ‘Legendary Man’ below and let us know what you think of the ad.