Twitter’s brand enthusiast gallery


Twitter is apparently developing a new product for advertisers, called the ‘brand enthusiast gallery’.

The new feature would incorporate consumers’ tweets into brand campaigns by letting marketers find relevant content; Twitter would then DM users to get permission.

While the brand enthusiast gallery hasn’t been confirmed by Twitter, The Drum has noted the social network’s shift towards facilitating brand-consumer relationships with the Promoted Tweets and Conversational Ads offerings.

Read more about the brand enthusiast gallery here and tell us if you’d find the function useful.

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Hashtag Holidays


Getting your brand involved in trends on Twitter can be a great way to engage with your followers or even a wider audience – especially if the trend or hashtag is relevant to your brand and adds a touch of personality.

Sprout Social has put together a handy calendar of ‘hashtag holidays’, revealing some interesting events that are sure to be trending on Twitter throughout the year.

The suggestions range from the professional (#GetToKnowYourCustomersDay and #NationalProofreadingDay) to the fun (#DressUpYourPetDay and #NationalMartiniDay).

Take a look at the whole infographic here and let us know which hashtag holidays you’ll be looking out for.

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Taco Bell celebrates emoji with social campaign


Did you know there is now a taco emoji?

This has naturally pleased American brand Taco Bell, which has been campaigning for a taco emoji since last year and has now launched its own ‘taco emoji engine’.

The ‘taco emoji engine’ invites Taco Bell’s followers to tweet the new digital sticker with another emoji, which the brand will mash up to create a brand new image.

Taco Bell has created 600 pieces of unique content for the campaign, supplemented by its Pop Art packaging in stores, which it is hoping customers will share on Instagram.

Find out more about Taco Bell’s fun campaign here and tell us what you think of it.

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Snapchat: the next big thing for agencies?


Facebook. Twitter. LinkedIn. Instagram.

These are all social networks that both brands and agencies use every day to connect with their audiences – but what about Snapchat?

A new article by Adweek suggests that agencies are turning to Snapchat, which describes itself as ‘the best way to reach 13 to 34 year olds’.

Made for mobile, Snapchat allows users to create ‘snaps’, which are shared with friends in real-time and are viewable for up to ten seconds.

It also lets you create ‘stories’ created from snaps, which are viewable for 24 hours, and offer more potential to agencies and brands to get their content out there, while the time limit encourages a more experimental approach to what they produce.

Find out more about how Snapchat is on the rise for agencies here.

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Is the United Kingdom ready to be digital-first?


Digital Inside OutFujitsu has published a new report which looks at Britain’s digital landscape, revealing some interesting facts.

The study shows that 84% of consumers ‘always or sometimes’ use a digital service when it is offered, with 66% stating that digital services speed up a process.

In addition, the digital services that we use or value the most include online shopping, online banking, and ‘click and collect’, showing how the convenience of e-commerce is driving Britain towards becoming digital-first.

The infographic also covers digital communication and how to educate the public on digital services.

Take a look at the whole infographic here and let us know what you think.

Mobiles and social networks may be less popular than first thought for younger generations


A new study from Redshift Research has suggested that mobile devices and social networks might be less popular among younger generations than previously thought.

The study surveyed 2000 people between the ages of 17-31 to better understand how younger people are spending their time online.

Some of the findings were quite surprising, for example 43% of the respondents claimed not to use Twitter at all.

Furthermore 65% claimed that the majority of their internet access came through a laptop or a desktop PC opposed to a tablet or a smartphone.

You can see the research in full here, and tell us if you find these results surprising.

Facebook reveals the biggest trends of 2013


Facebook has released new data from 2013 which reveals the most talked about topics of 2013.

The list includes some obvious contenders and some more less obvious topics.

Predictably the Royal Baby and Pope Francis both feature highly, however so does Miley Cyrus and the Harlem Shake.

The data also contains the locations that people have ‘checked in’ at the most – which also provides an interesting read.

Take a look at the Facebook trends of 2013 here, and tell us if you have contributed to these online topics.

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