January 26, 2016 Leave a comment
Twitter is apparently developing a new product for advertisers, called the ‘brand enthusiast gallery’.
The new feature would incorporate consumers’ tweets into brand campaigns by letting marketers find relevant content; Twitter would then DM users to get permission.
While the brand enthusiast gallery hasn’t been confirmed by Twitter, The Drum has noted the social network’s shift towards facilitating brand-consumer relationships with the Promoted Tweets and Conversational Ads offerings.
Read more about the brand enthusiast gallery here and tell us if you’d find the function useful.