January 5, 2016 Leave a comment
A new infographic delves into what sensory experiences drive consumers to purchase luxury products.
The Shullman Research Centre reveals how and why different senses affect our purchasing habits, demonstrating differences between age groups, including which senses they are most likely respond to.
Other findings include how frequently consumers make luxury purchases and which senses complement which products.
Bob Shullman, head of the Centre, said: ’17 million adults ranked touch as their No. 1 sense and virtually half of these consumers – 48 percent – reported that they bought a luxury in the past 12 months. Touch-oriented consumers are the No. 1 purchasers of luxuries’.
Take a look at the infographic here and tell us which senses you think influence your purchasing choices.