Whitepaper – PR in a changing media landscape

whitepaperAs part of The Think Tank’s sponsorship of B2B Marketing’s Knowledge Bank PR Channel, our PR Director Samantha Dawe has produced a Whitepaper titled ‘PR in a changing media landscape’.

The whitepaper looks at the need for a new mindset in a changing media world. Many commentators have spoken about the basic model for media and marketing being broken. While media fragmentation is seen as a challenge, an expanding range of media options is also an opportunity.

The whitepaper is free to download either from the B2B Marketing web site or by clicking the link below:

PR in a changing media landscape.pdf (254 kb)

Sponsorship of B2B Marketing Knowledge Bank

B2B Marketing and PR

The Think Tank is proud to be the sponsor of the PR channel on the B2B Marketing Knowledge Bank, the UK’s premium resource for B2B marketing advice and best practice.

As part of our sponsorship we will be issuing a range of articles, white papers and web casts over the coming months, focussing on Public, Press and Media Relations.

To kick off this sponsorship we have issued the following ‘How To’ guides, case studies and white papers (click on the titles to view):

HOW TO: Survive a press interview

HOW TO: Manage your brand online

CASE STUDY: Permasense turn to The Think Tank to launch new company in risk-averse sector

Whitepaper: PR in a changing media landscape

We hope that you find these interesting and if you would like to discuss any of them in detail please contact Samantha Dawe, Director of PR, The Think Tank at samanthad@thinktank.org.uk or by calling 020 7831 2225.

100 Years for Formica featured in The Guardian

Formica 100 years logoGuardian Formica Article2013 marks the 100th Anniversary of the iconic Formica brand, best known for laminates. The product was developed in USA in 1913 as a replacement for the mineral product ‘Mica’ and thus was called ‘Formica’ and did you know that laminate is made from paper? Many people don’t.

The Think Tank has worked with Formica in the UK and across EMEA for the past 10 years providing a range of marketing services including PR and as a part of the 100 years celebrations we have been working to raise the profile of the brand and its history through the media and yesterday saw a great article published on the website of The Guardian Newspaper.

Formica is an iconic product that is used all around us in our everyday lives and, judging by the fantastic comments posted on the Guardian website, many people have very fond memories of the brand. One of the pictures featured takes us right back to when The Think Tank was based in Soho and used to frequent the Piccadilly Cafe – we remember it well.

The article, titled ‘Shiny, happy households: Formica turns 100’, is written by Oliver Wainwright and looks at the history of the brand, and how it has developed and been used over the years.

To find out more about the history of this iconic brand click here and read the full article or alternatively click here to see ‘Formica: our century-old laminate love affair – in pictures‘, also published on the Guardian website.

You can also click below to view the article in PDF form.

Shiny, happy households_…pdf

Shiny, happy households_…pdf (957 kb)

Barbour ABI featured in Evening Standard

Barbour ABI article in evening StandardThe Think Tank has been working with Barbour ABI to raise awareness of the great construction and housing sector data that they deliver every month.

As part of this activity we were able to secure them a mention in the Evening Standard Homes and Property supplement as part of an article discussing the ‘don’t move, improve’ trend.

The article featured Ed Miliband and his wife, as they extend their house in Primrose Hill, and quotes Barbour ABI’s statisticss that detail the volume of planning applications received across London boroughs.

In the article Adam Valentine, Group Content Director at Barbour ABI, said he expected the upward trend to continue – in 2010 some 55,000 London homeowners applied for permission to extend their homes. “I think that the areas where we are seeing a large volume of home improvements are those where prices are still rising. These are the areas where people will seek to increase the size of their homes,” he said.

Read the full article here.

Miliband’s Primrose Hill mansion gets even bigger _ News _ Property news _ Homes & Property.pdf (300 kb)

The way journalists use social media

Social Media and JournalismGlobal public relations software and media tools provider Cision has conducted a study into the use of social media by journalists.

In the 2012 Social Journalism Study they asked journalists how they use social media, and how it impacts their work. A summary of the very interesting results can be seen in the infographic below or you can download the full study by clicking here.

It’s a must for all PR professionals and marketers.

Best for PR Awards

Best For PR Awards ConsumerBest for PR Awards ConstructionBest for PR Awards NationalBest for PR Award TechnologyThe Think Tank has received four awards in the ‘BestFor PR Industry Awards’ announced today, 18th September 2012.

The awards have been keenly contested and ‘BestFor’ describe them as follows:

‘ PR Agencies across the UK have the opportunity to apply for a BestFor PR ranking. Our independent judging panel rigorously assesses each application and if successful, agencies are awarded a gold, silver or bronze ranking and listed within the relevant ranking table.

Each ranking table on the BestFor PR website enables companies seeking PR agencies to identify, select and contact leading agencies in the applicable sector or region that match their requirements.’

We are thrilled to have received the following awards:

Silver – Consumer Category
Silver – Property and Construction
Bronze – Technology
Bronze – National Category

This is a great credit to our PR team. Well done to all.

Click here to find out more.

Entering the world of Wikipedia

The UK’s Chartered Institute for Public Relations (CIPR), the professional body for public relations practitioners, has announced special guidance for Wikipedia entries.

The guidance for public relations professionals using the site includes a number of recommendations and has gleaned global support in recognition of its potential for building mutual understanding between Wikipedians and public relations practitioners, the CIPR says.

The most significant of these is that public relations professionals should not directly edit Wikipedia pages relating to their organisation or brand but should instead suggest amendments to Wikipedians – the community of regular Wikipedia editors.

The consultation period for the guidance was hosted on Wikimedia UK, and the CIPR advises it will continue to be reviewed and refreshed as the relationship between the Wikipedia and public relations communities continues to progress.

See the best practice guidance here.

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