Entrepreneurial London-based technology company useMango Limited worked with The Think Tank PR team to announce its game-changing software test automation tool.
It was looking for a B2B PR agency to help create awareness of its innovative tool to support automated software testing and to demonstrate the benefits that comprehensive test automation can bring.
Finding faults in software early saves time and money, and improves quality. useMango Ltd’s software test automation tool, useMango™, which launched at Oracle OpenWorld, was a result of a fresh look at the test automation technologies and methods in use.
Through a series of press announcements, The Think Tank helped generate a buzz within the technology community.
The announcements not only focused on the evolution of the test automation tool, but on the company’s channel strategy and the business drivers behind the innovation.
We secured an interview with the respected industry publication Computer Business Review, as well as securing coverage in both the IT channel press and the broader technology media outlets.
The founders of the company are now working with The Think Tank on a second campaign for useMango’s founding partner, Infuse Consulting Limited.
To date this has included a messaging workshop, exhibition support, and design work, along with press relations support.