The world’s oldest brands


An interesting infographic explores the secrets behind the success of the oldest and most well-known brands in the world.

Unum’s clever chart delves into a variety of brands, such as Colgate and Barclays, revealing how they have survived and evolved over decades or even centuries.

For example, Twining’s, which was established in 1706 and even weathered tea rationing during World War II, puts its success down to ‘quality control’.

The overarching theme of these brands’ success seems to be one of trust and community, building consumer relationships that last..

Take a look at the infographic here and tell us what other brands you would include.

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Brilliant bus stop ads


As outdoor advertising becomes ever more innovative, what better way to catch our attention than while we wait for the bus?

Creative Guerrilla Marketing has put together 48 fun and interactive bus stop ads – our favourites include Absolut Vodka, with its brightly coloured ads promoting new flavours; or for a soft alternative, Coca-Cola’s bus stop turned fridge.

Others on the list include a PS2 ad cleverly covered in bubble wrap and a bus stop ad for the film Up, incorporating real balloons.

See all the ads here and tell us what interesting bus stop ads you’ve seen.

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Twitter’s brand enthusiast gallery


Twitter is apparently developing a new product for advertisers, called the ‘brand enthusiast gallery’.

The new feature would incorporate consumers’ tweets into brand campaigns by letting marketers find relevant content; Twitter would then DM users to get permission.

While the brand enthusiast gallery hasn’t been confirmed by Twitter, The Drum has noted the social network’s shift towards facilitating brand-consumer relationships with the Promoted Tweets and Conversational Ads offerings.

Read more about the brand enthusiast gallery here and tell us if you’d find the function useful.

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Friday Five: vintage print ads


Advertising has been a part of our daily lives for longer than you might think – here’s our pick of some of the most iconic vintage print advertising: 

1. Coca Cola (1960s)

‘Things go better with Coke’ is one of the brand’s most recognisable campaigns, as epitomised with this punny female-targeted ad.

2. Volkswagen Lemon (1960s)

Even praised by Mad Men’s Don Draper, the Volkswagen ‘Lemon’ and ‘think small’ ads are timeless classics, still noted today for their surreal simplicity 

3. Chanel (1921)

The original hand-drawn ad for Mademoiselle Chanel’s first (and most popular) fragrance, Chanel No5, which brought class and sophistication to the brand.

4. Covent Garden by Tube (1987)

Elizabeth Baranov’s Art Deco-inspired TfL poster is just one of a long line of colourful, impactful public information posters (Tom Eckersley’s collection contains some great examples). 

5. Cadbury

This may not be one of the first Cadbury ads that springs to mind but this (very) vintage ad is certainly…interesting.

Tell us which vintage ads you love; got an idea for our Friday Five series? Tweet us @thinktanklondon.

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LG goes theatrical with new campaign


LG has channeled West Side Story, Rumble Fish, and more with its brilliant new experiential campaign.

Promoting the brand’s new TwinWash machine, which can wash delicates and regulars at the same time, two sets of oversized clothes battle in a choreographed street fight under the bright lights of New York City.

With a troupe of dancers and 16-foot-tall ‘clothes’ puppets, the immersive experience recreates the 3D animated TV ad shown during the Golden Globes.

The original ad took over four months to complete, as it included 3D scanning of NYC locations, as well as motion capture of dancers and martial artists.

Watch the ad below and take a look at the outdoor marketing stunt here.

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Hashtag Holidays


Getting your brand involved in trends on Twitter can be a great way to engage with your followers or even a wider audience – especially if the trend or hashtag is relevant to your brand and adds a touch of personality.

Sprout Social has put together a handy calendar of ‘hashtag holidays’, revealing some interesting events that are sure to be trending on Twitter throughout the year.

The suggestions range from the professional (#GetToKnowYourCustomersDay and #NationalProofreadingDay) to the fun (#DressUpYourPetDay and #NationalMartiniDay).

Take a look at the whole infographic here and let us know which hashtag holidays you’ll be looking out for.

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How technology is changing audio consumption


2016 is set to be a real turning point for marketing and futuristic technology – but how can it change the way we consume audio?

Adweek interviewed Lizzie Widhelm, SVP Ad Product Strategy and Sale at Pandora, discussing technology’s impact on audio consumption and marketing.

The interview touches on a wearable ‘necklace translator’ and how our media environments will become highly personalised.

Watch the interview here to find out more.

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