Brilliant bus stop ads

As outdoor advertising becomes ever more innovative, what better way to catch our attention than while we wait for the bus?

Creative Guerrilla Marketing has put together 48 fun and interactive bus stop ads – our favourites include Absolut Vodka, with its brightly coloured ads promoting new flavours; or for a soft alternative, Coca-Cola’s bus stop turned fridge.

Others on the list include a PS2 ad cleverly covered in bubble wrap and a bus stop ad for the film Up, incorporating real balloons.

See all the ads here and tell us what interesting bus stop ads you’ve seen.

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Max out your Christmas with IKEA

IKEA’s new interactive ad lets you select how festive a family really gets over the Christmas season.

‘Max Out Your Christmas’ gives you the chance to experience three very different kinds of family festive fun – you can change the atmosphere at any time by simply clicking the control panel in the centre of the video.

From a calm and intimate family affair to outrageous Christmas jumpers, fake snow, and even a choir, the contrasts aren’t exactly subtle, with ‘We Wish You A Merry Christmas’ acting as a background to the whole ad.

Take a look at the ad below and tell us how festive you’re going to be this year.

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Honda’s new interactive ad

Honda’s new interactive ad lets you be in control of a couple’s date with its ‘Great, Greater, Greatest’ options.

Each version of the ad follows the same storyline as the couple travel in the new Honda Civic, incorporating different and amusing twists depending on your selection.

From a hitchhiking pizza delivery boy in the ‘greater’ version to a disappearing magician in the ‘greatest’ date, the ad puts a fun, lighthearted spin on selling the car.

Give the couple a great date here and let us know what you think of the ad.

Honda civic 27.11.15.png

Google Seat View

Virgin America has teamed up with Google for a new campaign, which lets you explore the company’s Airbus A320 before you even set foot on it.

Google Seat View has been set up at bus shelters around the United States, inviting people to tap the interactive ads to find out more about what Virgin America has to offer flyers, including seating areas and the perks of First Class.

Supported by digital ad banners, the campaign aims to show passengers that ‘what you see is what you fly’, providing a true sense of the experience that can be hard to imagine when viewing a standard ad.

Explore the ad here and let us know what you think of it – could this idea be applied to other products?

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Friday Five: Google Doodles

Friday Five is our new addition to The Think Tank blog: every Friday, we select five of the best examples of any given subject across design, architecture, and advertising.

The first edition looks at some of Google’s best Doodles, which have been entertaining users since 1998, celebrating events with light-hearted variations of Google’s logo.

Here’s our Friday Five:

1. ‘Evidence of water found on Mars’
This adorable animation is dedicated to the recent scientific reveal, showcasing a very thirsty Mars.

2. ‘30th Anniversary of PAC-MAN’
Why not play this interactive retro game? ‘Insert a coin’ and chase the ghosts around the Google-inspired maze.

3. ‘Google’s 15th Birthday’
This interactive doodle is fun for everyone: give the piñata a bash and see who can win the most sweets.

4. ‘Total Lunar Eclipse’
Including real footage of the lunar eclipse, this Doodle shows the progress of the eclipse from start to finish.

5. ‘150th Anniversary of the Tube’
Like Google, the Tube has kept many Londoners connected over the years. In this colourful Doodle, each tube line transforms into the Google logo.

This is our top Friday Five – let us know what Google Doodles you would include.

Google doodle 20.11.15.png

Interactive pavement art

A Russian artist has travelled around Europe, creating beautiful 3D pavement art that you can interact with.

At the right angle, Nikolaj Arndt’s creations come to life, transforming dull grey streets into rich, boldly coloured works of art.

Tourists in Westminster can encounter a Gothic scene looming up from the ground near Parliament, while passers-by in one German town can walk a lion down the road.

Spending just two days on each interactive piece, Arndt ‘weather proofs’ his work by mixing the colourful pigment with water and sugar.

Take a look at Arndt’s work here and let us know what you think of it.

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Smile for Coca-Cola’s interactive billboard

Coca-Cola is bringing a smile to Swedish commuters’ faces with its innovative ‘Coke-moji’ billboard.

The unique subway station billboard in Stockholm combines facial recognition and emojis to spread some much-needed happiness at one of the dullest times of day.

Displaying a bold (and some might say cheeky) emoji bottlecap face, the billboard mimics the facial expressions of its audience, who can’t resist adding a few seconds to their journey for a touch of joy.

The billboard is an extension of Coca-Cola’s #MakeItHappy campaign; you can see how some passers-by joined in the fun below.

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