The world’s oldest brands

An interesting infographic explores the secrets behind the success of the oldest and most well-known brands in the world.

Unum’s clever chart delves into a variety of brands, such as Colgate and Barclays, revealing how they have survived and evolved over decades or even centuries.

For example, Twining’s, which was established in 1706 and even weathered tea rationing during World War II, puts its success down to ‘quality control’.

The overarching theme of these brands’ success seems to be one of trust and community, building consumer relationships that last..

Take a look at the infographic here and tell us what other brands you would include.

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What can you find in space?

A clever infographic explores the unknown, revealing twenty strange things you can find in space.

Apart from the obvious stars and planets, space holds an astonishing variety of wonders. Solarcentre’s infographic explains what can be found in space and why, such as the LEGO figures set to reach Jupiter this year, the phenomenon of space lightning, and one man’s ashes.

Even Disney has seemingly contributed to life in space: in 2012, NASA captured a Mickey Mouse-shaped silhouette on Mercury (thought to have been created by crater impacts).

Find out what else you can find in space here.

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Hashtag Holidays

Getting your brand involved in trends on Twitter can be a great way to engage with your followers or even a wider audience – especially if the trend or hashtag is relevant to your brand and adds a touch of personality.

Sprout Social has put together a handy calendar of ‘hashtag holidays’, revealing some interesting events that are sure to be trending on Twitter throughout the year.

The suggestions range from the professional (#GetToKnowYourCustomersDay and #NationalProofreadingDay) to the fun (#DressUpYourPetDay and #NationalMartiniDay).

Take a look at the whole infographic here and let us know which hashtag holidays you’ll be looking out for.

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The 5 senses of luxury purchasing

A new infographic delves into what sensory experiences drive consumers to purchase luxury products.

The Shullman Research Centre reveals how and why different senses affect our purchasing habits, demonstrating differences between age groups, including which senses they are most likely respond to. 

Other findings include how frequently consumers make luxury purchases and which senses complement which products. 

Bob Shullman, head of the Centre, said:  ’17 million adults ranked touch as their No. 1 sense and virtually half of these consumers – 48 percent – reported that they bought a luxury in the past 12 months. Touch-oriented consumers are the No. 1 purchasers of luxuries’. 

Take a look at the infographic here and tell us which senses you think influence your purchasing choices.

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How to create engaging content

A new infographic by AOL Insights reveals how and why audiences engage with marketing content, with some interesting findings.

Analysing over 7000 interactions, the infographic takes a look at reasons why we engage with content, including inspiration and comfort, along with the leading topics, such as food and sports, within these segments.

The infographic is completed with some useful demographic insights – great knowledge to keep in mind when producing content.

Take a look at the infographic here and tell us what you think of it.

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10 unique schools

When you think of weird and wonderful schools, it can be easy to think of Hogwarts – but there are some unique educational institutions all around the world…

Rayburn Tours has put together a colourful infographic of the most unusual schools, where students can learn all about elves and witchcraft, or just study in a unique setting.

These include the boat schools of Bangladesh, schools hidden in caves and mountains in China, and an Elf school in Iceland.

Take a look at the infographic here and tell us which schools you would attend.

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The best life lessons from fictional characters

AAA State of Play has created an adorable infographic that showcases some wise words from some of our favourite fictional characters.

The chart analyses 32 much-loved figures, revealing the key lessons they impart that can influence our day to day lives. 

The characters include old classics such as K-9 from Doctor Who (‘kindness can create positive ripples that spread through time and space’) and more up-to-date characters like Dug in Up (‘an open heart will earn you joy, companionship and ice cream’).

Take a look at all the characters here and tell us which life lessons you can relate to.

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