Old Spice hacks Instagram with ‘Choose Your Own Adventure’ game


Do you have fond memories of ‘Choose Your Own Adventure’ games? Well, Old Spice has resurrected them by weaving its brand into Instagram through the use of tagging.

Traditional ‘CYOA’ games tended to be in book form, with readers playing an active role in deciding the plot’s outcome – which often involved fantasy or science fiction elements.

Old Spice’s spin on the game lets users search for tags, which lead to new Instagram accounts that one by one reveal the story, with the use of retro monsters, robots, and superheroes giving the game a retro, light-hearted feel. 

Give the game a go here and tell us if other brands should make their own.

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Specimen: the new game that tests your colour perception


If you’re intrigued by the way your brain works, this innovative new game is for you.

Specimen is a simple and straightforward game that is not only addictive but also tests your colour perception.

A small circle appears in the centre of the screen with a variety of different coloured amoebas inside.
As the player, all you need to do is match the amoebas with the colour of the background.

The more you get correct, the more points you collect, showing how good your colour perception is.

Faster versions of the game are available for those who want to really test their skills.

Download the game here and watch the video below to see how it all works in action.

https://player.vimeo.com/video/133349411

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Anagram Lovers


Scrabble has returned to its roots with its latest advert, ‘Anagram Lovers’.

The advert tells the love story of Agostina and Santiago using clever anagrams, satisfying Scrabble lovers and general viewers alike.

This campaign will be appearing all around Europe this summer in different language edits, so everyone can appreciate the wordplay.

Watch this charming ad below and tell us what you think.

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Times Square unveils its largest interactive billboard


Times Square BillboardTimes Square has revealed its largest ever interactive billboard, which has been taken over by Google.

The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.

For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).

Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.

Find out more about the billboard here.

Argos ‘Get Set Go’ campaign targets commuters


Argos bubbles gameArgos has given commuters the chance to win bundles of prizes by playing its interactive multiplayer game.

The game, which was developed for the Motion@Waterloo indoor screen, lets four commuters at a time pop giant, high-definition bubbles on the 40m screen.

Players use their smartphones to play the game, which uses a dynamic queuing system and real-time smartphone-to-screen connections.

Find out more about the campaign here and let us know what you think.

Waterstones releases interactive Halloween game


Blogger MysteryBook chain Waterstones has released an interactive online horror game for Halloween.

‘Blogger Mystery: The Descendants’ puts a 21st Century spin on a haunted house story, by following five bloggers as they stay in a spooky manor.

Players can follow the bloggers’ posts as they fall victim to an ‘unknown horror’ and also take a look at @mysteryclues on Twitter to try to gather evidence.

Any online sleuths who correctly work out the mystery will win a £50 book token from Waterstones.

Find out more about the game, which ends on Halloween, here.

Jet off to Geneva


Jet off to GenevaGeneva Tourism has combined experiential and online marketing for its new ‘Jet off to Geneva’ campaign.

The tourist board set up a mini Jet d’Eau de Genève in Canary Wharf and asked members of the public to cycle hard enough to power the fountain.

Whoever could power the fountain the longest won a luxury weekend for two in the Swiss city; now Geneva Tourism is offering the weekend package, along with other prizes, to players of the online game.

Find out more about ‘Jet off to Geneva’ here or watch the video below. Tell us what you think of this fun campaign.

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