January 21, 2016 Leave a comment
LG has channeled West Side Story, Rumble Fish, and more with its brilliant new experiential campaign.
Promoting the brand’s new TwinWash machine, which can wash delicates and regulars at the same time, two sets of oversized clothes battle in a choreographed street fight under the bright lights of New York City.
With a troupe of dancers and 16-foot-tall ‘clothes’ puppets, the immersive experience recreates the 3D animated TV ad shown during the Golden Globes.
The original ad took over four months to complete, as it included 3D scanning of NYC locations, as well as motion capture of dancers and martial artists.
Watch the ad below and take a look at the outdoor marketing stunt here.