Google’s hidden party tricks


Most of us use Google every day, but do you know the fun things you can make the search engine do?

By entering certain search terms into Google, you can make the results page perform unexpected actions, such as barrel rolling, mimicking the Star Wars scroll, and transforming Images into a game of Breakout.

You can even Google like it’s 1998.

All of the tricks work in Chrome – some work on other browsers and on mobile.

Discover Google’s Easter Eggs here and let us know if you’ve come across any others.

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Hashtag Holidays


Getting your brand involved in trends on Twitter can be a great way to engage with your followers or even a wider audience – especially if the trend or hashtag is relevant to your brand and adds a touch of personality.

Sprout Social has put together a handy calendar of ‘hashtag holidays’, revealing some interesting events that are sure to be trending on Twitter throughout the year.

The suggestions range from the professional (#GetToKnowYourCustomersDay and #NationalProofreadingDay) to the fun (#DressUpYourPetDay and #NationalMartiniDay).

Take a look at the whole infographic here and let us know which hashtag holidays you’ll be looking out for.

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Honda’s new interactive ad


Honda’s new interactive ad lets you be in control of a couple’s date with its ‘Great, Greater, Greatest’ options.

Each version of the ad follows the same storyline as the couple travel in the new Honda Civic, incorporating different and amusing twists depending on your selection.

From a hitchhiking pizza delivery boy in the ‘greater’ version to a disappearing magician in the ‘greatest’ date, the ad puts a fun, lighthearted spin on selling the car.

Give the couple a great date here and let us know what you think of the ad.

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2015’s most shared ads


Wondering what have been the most shared ads of this year?

The Drum has collected the top ten most globally shared campaigns of 2015 – no mean feat with the sheer quality of eye-catching advertising that’s been produced this year.

From Budweiser’s emotional Super Bowl spot to Kleenex’s heartwarming ‘Unlikely Best Friends’ film, these ads are fantastic at evoking the ‘feels’.

Take a look at the list here and tell us which ones you’ve been sharing.

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Snapchat: the next big thing for agencies?


Facebook. Twitter. LinkedIn. Instagram.

These are all social networks that both brands and agencies use every day to connect with their audiences – but what about Snapchat?

A new article by Adweek suggests that agencies are turning to Snapchat, which describes itself as ‘the best way to reach 13 to 34 year olds’.

Made for mobile, Snapchat allows users to create ‘snaps’, which are shared with friends in real-time and are viewable for up to ten seconds.

It also lets you create ‘stories’ created from snaps, which are viewable for 24 hours, and offer more potential to agencies and brands to get their content out there, while the time limit encourages a more experimental approach to what they produce.

Find out more about how Snapchat is on the rise for agencies here.

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UK advertising spend reaches record high


Investment in digital advertising has driven UK ad spend up to a record £9.4bn.

According to the latest Advertising Association/Warc Expenditure Report, the sector saw steady growth in traditional areas, such as out of home (2.3% growth), direct mail (4.5% growth), and forecast TV ads (7.1%).

Nonetheless, digital advertising grew the most, by 13.3%, with mobile advertising accounting for 79% of this.

Tim Lefroy, Advertising Association chief executive said: “Advertising’s resilience points to the strength of the broader economy in the first half. The UK leads the world in e-commerce and the trend to mobile means serving the public better – ads in the right place at the right time.”

Find out more about the report here.

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Futuristic jobs that actually exist


Mashable has put together a great list of futuristic-sounding jobs that some lucky people actually have.

From certified UAV pilots to big data architects, the selection recognises how the world of work is turning more towards sustainability, data, and of course, innovative tech.

Here are some of our favourites:

3D-printed clothing designer

3D printing is becoming increasingly accessible, being used in construction and the creative industries. With 3D-printed clothes already popping up on the catwalk and the technology taking the accessories sector by stealth, this really could be the future of fashion.

Smart grid solution architect

One of the more obscure titles on the list, a smart grid solution architect devises ways to combine green energy with conventional infrastructure, preparing our cities for a more clean way of living.

Alternative currency specialist

Bitcoin and other alternative currencies may be a flash in the pan, but they might also change the face of banking forever. Naturally, then, we would need financial advisors and analysts with expertise in this area.

Read the whole list here and tell us which job role you would pick – or let us know if you’ve got a great futuristic job.

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