Cadbury’s advent calendar truck


Cadbury have created a ‘remarkable advent calendar’, touring the UK with 24 branded trucks that recreate the countdown to Christmas.

If you’re lucky enough to have seen one already, the chocolate brand’s trucks have been visiting different towns and cities throughout December, bringing sweet treats to locals.

With the help of social media, the location of each day’s truck is announced a few hours before its arrival, helping to build excitement.

Watch the video below for more and keep an eye out in your area…

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How to make the most of your social media influencers


Influencers can be the secret weapon of your social media campaign, helping you build brand awareness and reach new audiences. Usually these are the people who are respected or have a high profile in an industry, imparting knowledge or experience that is seen as valuable.

The Guardian has recommended five strategies that will help make your influencer campaign a success.

Here are our favourites:

Rewards:
A two-way dialogue is key: reward systems incentivise influencers to invite their fans, friends, and followers to the conversation.

Hashtags:
Funny or relatable hashtags include your audience and encourage them to engage, creating a buzz around your product or brand.

Timing:
Coordinating how and when your influencers talk about you is crucial – as is considering possible competition from big events.

Discover all the tips here and tell us how you use influencers in your campaigns.

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Kellogg’s suitcase fridge surprises commuters


Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.

The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.

However, to unsuspecting commuters the fridge looks like a normal suitcase – until of course, it’s opened mid-journey.

This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.

A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”

Watch the unsuspecting communiters here and tell us what you think.

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IKEA ad monkeys around


IKEA has unveiled its latest ad, featuring monkeys having fun with an IKEA METOD kitchen.

Representing the furniture brand’s ‘The Wonderful Everyday’ strapline, you can see the monkeys opening all the cupboards, playing with the food and even enjoying a little shower from the tap. 

Filmed in Costa Rica’s Jaguar Rescue Centre, the company is trying to convey the message that “cooking doesn’t need to be governed by convention or worry, it can be a joyous playground.”

Watch this light-hearted video below and tell us what you think of it.

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VisitBritain offers virtual tours


VisitBitain, as part of the Goveernment’s GREAT campaign, has released a brand new virtual tour service, targeting history buffs and potential visitors to the UK.

It offers 360 degree virtual tours of a very British variety of attractions, such as Salisbury Cathedral, Warwick Castle, and even the bedroom of Shakespeare’s wife – all at the click of a mouse.

If you want to find out more about these interesting experiences, click here.

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Coca-Cola asks Londoners to ‘Choose Happiness’ this summer


Coca-Cola has decided to measure the happiness of Londoners this summer as part of its ongoing ‘Choose Happiness’ campaign.

The brand has created ‘happiness meters’, using real-time social data and outdoor advertising, which will analyse any tweets using the hashtag #ChooseHappiness.

300 digital billboards in the capital will show the ever-changing results of the happiness meters, along with promotions for the events supporting the campaign, including phone-in competitions and deliveries of chilled Coca-Cola to London parks.

Find out more about the campaign, which is running throughout August and September, here and tell us if you’ll be choosing happiness.

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World’s first underground park in New York


A Kickstarter campaign has been launched to create the first world’s first underground park in New York.

James Ramsey of Raad Studio and Daniel Barasch, a former radio producer, are the creators of Lowline, which came up with this unique project.

The idea is to turn an abandoned underground trolley terminal into a public park, which is imagined as ‘a stunning underground park, providing a beautiful respite and a cultural attraction in one of the world’s most dense urban environments’ by the non-profit organization.

Lowline is looking to raise £127,000 by the end of the campaign, which finishes on the 8th of July.

Find out more about this unusual project here and tell us if you’ll be taking part.

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