Old Spices introduces ‘Legendary Man’

Old Spice has added a new character to its advertising mix: ‘Legendary Man’.

Known for its iconic ads, Old Spice has launched its new range of washes, ‘Hardest Working Collection’, with its latest short film.

Using the tagline ‘Legendary Protection for Legendary Men’, the ad sees a man achieving the impossible: playing tennis while blindfolded – and riding a whale.

See what it takes to be a ‘Legendary Man’ below and let us know what you think of the ad.

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Samsung’s Human Kaleidoscope

Samsung’s new ad creates a human kaleidoscope, with colourful choreography and an eye-catching message.

Using 150 performers, the two minute film is filled with brightly dressed dancers, drummers, pianists, and more, who create incredible patterns and movements when viewed from above.

The ad, which promotes the brand’s new Gear S2 smartwatch, has already had 23 million views on YouTube (at time of writing)

Watch the mesmerising video below and let us know what you think of it.

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Max out your Christmas with IKEA

IKEA’s new interactive ad lets you select how festive a family really gets over the Christmas season.

‘Max Out Your Christmas’ gives you the chance to experience three very different kinds of family festive fun – you can change the atmosphere at any time by simply clicking the control panel in the centre of the video.

From a calm and intimate family affair to outrageous Christmas jumpers, fake snow, and even a choir, the contrasts aren’t exactly subtle, with ‘We Wish You A Merry Christmas’ acting as a background to the whole ad.

Take a look at the ad below and tell us how festive you’re going to be this year.

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Mog’s Christmas Calamity

Once again, Mog the cat has won the hearts of thousands in Sainsbury’s new Christmas ad.

After last year’s tribute to the Christmas day truce on the Western Front, Sainsbury’s has collaborated with children’s writer Judith Kerr, creator of the lovable moggie, to bring him back to life for ‘Mog’s Christmas Calamity’, the first story to feature the cat since 2002.

The ad sees Mog saving the day when Christmas morning ends in disaster, with a heartwarming message of community and the festive spirit leaving him content.

With both a ‘Mog the cat’ book and soft toy on sale, all profits will go towards Save the Children’s literacy campaign.

Watch the ad below and let us know what you think of it – should Mog come back again?


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2015’s most shared ads

Wondering what have been the most shared ads of this year?

The Drum has collected the top ten most globally shared campaigns of 2015 – no mean feat with the sheer quality of eye-catching advertising that’s been produced this year.

From Budweiser’s emotional Super Bowl spot to Kleenex’s heartwarming ‘Unlikely Best Friends’ film, these ads are fantastic at evoking the ‘feels’.

Take a look at the list here and tell us which ones you’ve been sharing.

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The Muppets Giant Crumpet Show

Warburtons is the latest brand to take the Christmas ad limelight, combining its crumpets with…

The Muppets.

This groovy foot-tapping advert features everyone’s favourite Muppet characters, reinventing their classic theme tune to celebrate Warburtons’ new giant crumpet range.

Incorporating cups of tea, Coronation Street, and the Arndale Centre, the ad also pays homage to British culture, helping it to become a particular favourite in Manchester.

Kermit himself said: “It’s the thickest and fluffiest production we’ve ever done, we held nothing back, and I’m proud to say no Giant Crumpets were harmed during the making of this advert.”

Watch (or sing along) to the ad below and let us know what you think of it.


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Google Seat View

Virgin America has teamed up with Google for a new campaign, which lets you explore the company’s Airbus A320 before you even set foot on it.

Google Seat View has been set up at bus shelters around the United States, inviting people to tap the interactive ads to find out more about what Virgin America has to offer flyers, including seating areas and the perks of First Class.

Supported by digital ad banners, the campaign aims to show passengers that ‘what you see is what you fly’, providing a true sense of the experience that can be hard to imagine when viewing a standard ad.

Explore the ad here and let us know what you think of it – could this idea be applied to other products?

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