November 16, 2015 Leave a comment
Facebook. Twitter. LinkedIn. Instagram.
These are all social networks that both brands and agencies use every day to connect with their audiences – but what about Snapchat?
A new article by Adweek suggests that agencies are turning to Snapchat, which describes itself as ‘the best way to reach 13 to 34 year olds’.
Made for mobile, Snapchat allows users to create ‘snaps’, which are shared with friends in real-time and are viewable for up to ten seconds.
It also lets you create ‘stories’ created from snaps, which are viewable for 24 hours, and offer more potential to agencies and brands to get their content out there, while the time limit encourages a more experimental approach to what they produce.
Find out more about how Snapchat is on the rise for agencies here.