January 28, 2016 Leave a comment
An interesting infographic explores the secrets behind the success of the oldest and most well-known brands in the world.
Unum’s clever chart delves into a variety of brands, such as Colgate and Barclays, revealing how they have survived and evolved over decades or even centuries.
For example, Twining’s, which was established in 1706 and even weathered tea rationing during World War II, puts its success down to ‘quality control’.
The overarching theme of these brands’ success seems to be one of trust and community, building consumer relationships that last..
Take a look at the infographic here and tell us what other brands you would include.