The world’s oldest brands


An interesting infographic explores the secrets behind the success of the oldest and most well-known brands in the world.

Unum’s clever chart delves into a variety of brands, such as Colgate and Barclays, revealing how they have survived and evolved over decades or even centuries.

For example, Twining’s, which was established in 1706 and even weathered tea rationing during World War II, puts its success down to ‘quality control’.

The overarching theme of these brands’ success seems to be one of trust and community, building consumer relationships that last..

Take a look at the infographic here and tell us what other brands you would include.

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Brilliant bus stop ads


As outdoor advertising becomes ever more innovative, what better way to catch our attention than while we wait for the bus?

Creative Guerrilla Marketing has put together 48 fun and interactive bus stop ads – our favourites include Absolut Vodka, with its brightly coloured ads promoting new flavours; or for a soft alternative, Coca-Cola’s bus stop turned fridge.

Others on the list include a PS2 ad cleverly covered in bubble wrap and a bus stop ad for the film Up, incorporating real balloons.

See all the ads here and tell us what interesting bus stop ads you’ve seen.

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Twitter’s brand enthusiast gallery


Twitter is apparently developing a new product for advertisers, called the ‘brand enthusiast gallery’.

The new feature would incorporate consumers’ tweets into brand campaigns by letting marketers find relevant content; Twitter would then DM users to get permission.

While the brand enthusiast gallery hasn’t been confirmed by Twitter, The Drum has noted the social network’s shift towards facilitating brand-consumer relationships with the Promoted Tweets and Conversational Ads offerings.

Read more about the brand enthusiast gallery here and tell us if you’d find the function useful.

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Friday Five: vintage print ads


Advertising has been a part of our daily lives for longer than you might think – here’s our pick of some of the most iconic vintage print advertising: 

1. Coca Cola (1960s)

‘Things go better with Coke’ is one of the brand’s most recognisable campaigns, as epitomised with this punny female-targeted ad.

2. Volkswagen Lemon (1960s)

Even praised by Mad Men’s Don Draper, the Volkswagen ‘Lemon’ and ‘think small’ ads are timeless classics, still noted today for their surreal simplicity 

3. Chanel (1921)

The original hand-drawn ad for Mademoiselle Chanel’s first (and most popular) fragrance, Chanel No5, which brought class and sophistication to the brand.

4. Covent Garden by Tube (1987)

Elizabeth Baranov’s Art Deco-inspired TfL poster is just one of a long line of colourful, impactful public information posters (Tom Eckersley’s collection contains some great examples). 

5. Cadbury

This may not be one of the first Cadbury ads that springs to mind but this (very) vintage ad is certainly…interesting.

Tell us which vintage ads you love; got an idea for our Friday Five series? Tweet us @thinktanklondon.

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LG goes theatrical with new campaign


LG has channeled West Side Story, Rumble Fish, and more with its brilliant new experiential campaign.

Promoting the brand’s new TwinWash machine, which can wash delicates and regulars at the same time, two sets of oversized clothes battle in a choreographed street fight under the bright lights of New York City.

With a troupe of dancers and 16-foot-tall ‘clothes’ puppets, the immersive experience recreates the 3D animated TV ad shown during the Golden Globes.

The original ad took over four months to complete, as it included 3D scanning of NYC locations, as well as motion capture of dancers and martial artists.

Watch the ad below and take a look at the outdoor marketing stunt here.

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Old Spices introduces ‘Legendary Man’


Old Spice has added a new character to its advertising mix: ‘Legendary Man’.

Known for its iconic ads, Old Spice has launched its new range of washes, ‘Hardest Working Collection’, with its latest short film.

Using the tagline ‘Legendary Protection for Legendary Men’, the ad sees a man achieving the impossible: playing tennis while blindfolded – and riding a whale.

See what it takes to be a ‘Legendary Man’ below and let us know what you think of the ad.

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Friday Five: Retro TV ads


The first Friday Five of the New Year and we’re looking back to some of the best TV ads of all time. From polystyrene robots to drumming gorillas, British viewers have been treated to some iconic campaigns since ‘the box’ became a household staple in the 1950s.

1. Smash (1974)

The cheeky Smash aliens brought instant mashed potato into Britain’s consciousness, and although they are very low-tech, they stand up pretty well after forty years.

2. OXO (1983-1999)

The OXO family, led by Lynda Bellingham, kept us entertained for an incredible sixteen years, connecting with ordinary families around the country.

3. Cadbury Dairy Milk – Gorilla (2007)

Incredibly, this ad is now nine years old. One of Dairy Milk’s most iconic ads, a gorilla took on the drum solo of Phil Collins’ ‘In The Air Tonight’ and quickly went down in advertising history.

4. Hovis (1973)

Every few years, Hovis revisits this timeless concept, reigniting our nostalgia all over again.

5. Apple Mac (1984)

This Ridley Scott-directed spot was aired at the Super Bowl in America, but as a game-changing ad which revealed the true possibilities of advertising, it was aired on news channels around the world.

This is just our pick of vintage ads – let us know your favourites. Got an idea for our Friday Five series? Tweet us @thinktanklondon.

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