‘Go Bold’ with McCoy’s


Addressing the pressure to be ‘manly’, McCoy’s are encouraging men to unleash their ‘Real McCoy’.

The crisp brand’s ‘Go Bold’ campaign has taken a different approach to what it takes to be a real man, with an outrageously funny ad that sees a plumber belting out an Ella Henderson number in the most unexpected places.

The campaign aims to link the strong flavours used in McCoy’s crisps with the bold actions of people revealing their Real McCoy.

Watch the ad below and tell us if you’ll be unleashing your Real McCoy.

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Heartwarming Hyundai ad


Hyundai has released a heartwarming ad as part of its latest campaign.

Stephanie, a young girl from Texas, wanted to send a message to her dad, who is based at the International Space Station.

She teamed up with the car manufacturer to create a massive message using the tracks made from eleven of Hyundai’s new Genesis cars.

This campaign also entered the Guinness World Records by creating ‘The Largest Tire Track Image’ ever recorded.

Watch the video below and tell us what you think.

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Fashion brand replaces models with stylish dogs


Mr Porter is promoting its spring collection with stylish dogs.

The fashion brand has featured some of the most popular dogs on Instagram in their latest collection.

Dogs like Geordi La Corgi, Logan’s Look, and Otis Barkington demonstrate to men how the clothes can be styled.

Have a closer look at the pictures here and let us know your favourite.

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Charming ad for skin cancer prevention


Skin cancer ad La Roche-Posay launched an heartwarming ad featuring Dalmatians.

The L’Oreal-owned skincare company has released an ad to raise awareness about the importance of detecting cancer early.

In the video, the Dalmatians check their distinctive marks as an incentive for people to do so.

Watch this cute yet powerful ad below and tell us what you think.

Interactive billboard raises awareness of domestic violence


Women's Aid billboardWomen’s Aid has unveiled an unusual billboard to coincide with International Women’s Day. 

The organisation has created a digital billboard that displays a woman’s bruised face as a representation of domestic violence.

Using facial recognition technology, the more people who look at the billboard, the faster the woman’s face heals, sending the message that domestic violence shouldn’t be ignored.

The campaign was created with the help of WCRS London and will be displayed in numerous places in the UK. 

Have a look at the billboard here and tell us what you think about it.

Pizza brand creates deliberately hard to spot ads


Pizza advertising campaign A pizza brand makes its adverts hardly noticeable – on purpose.

Daiya Foods has decided to stand out from the crowd of ‘in your face’ advertising with its unusual but clever placements.

Its new campaign uses the slogan ‘it’s easier to notice this ad than notice our pizza is dairy-free’, displayed in places where people don’t usually notice adverts, such as the top of a bus.

Some are so small that they could be easily skipped, such as tiny stickers on benches or on panels in lifts.

Have a look at the ads here and tell us if you think they’re a clever publicity stunt.

Club Tropicana reinvented for British Airways social campaign


British Airways and a student group have teamed up for a campaign.
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The flight operator has released a new social campaign which features Oxford University a capella group ‘Out of the Blue’ singing ‘Club Tropicana’.

The purpose of this action is to de-stress Brits during the whole process of booking their summer holidays, showing the boys dancing next to a pool and taking care of their tans.

Managing Director of British Airways Holidays, Claire Bentley, explains: “We thought we’d lighten the mood with a little humour to remind holidaymakers we can take care of everything for them. The boys are right when they sing ‘fun and sunshine, there’s enough for everyone’.” 

The video has also been showcased on British Airways’ on-board entertainment system since the 16th of January.

Have a look at it below and tell us what you think about it.

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