Twitter’s brand enthusiast gallery

Twitter is apparently developing a new product for advertisers, called the ‘brand enthusiast gallery’.

The new feature would incorporate consumers’ tweets into brand campaigns by letting marketers find relevant content; Twitter would then DM users to get permission.

While the brand enthusiast gallery hasn’t been confirmed by Twitter, The Drum has noted the social network’s shift towards facilitating brand-consumer relationships with the Promoted Tweets and Conversational Ads offerings.

Read more about the brand enthusiast gallery here and tell us if you’d find the function useful.

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Friday Five: vintage print ads

Advertising has been a part of our daily lives for longer than you might think – here’s our pick of some of the most iconic vintage print advertising: 

1. Coca Cola (1960s)

‘Things go better with Coke’ is one of the brand’s most recognisable campaigns, as epitomised with this punny female-targeted ad.

2. Volkswagen Lemon (1960s)

Even praised by Mad Men’s Don Draper, the Volkswagen ‘Lemon’ and ‘think small’ ads are timeless classics, still noted today for their surreal simplicity 

3. Chanel (1921)

The original hand-drawn ad for Mademoiselle Chanel’s first (and most popular) fragrance, Chanel No5, which brought class and sophistication to the brand.

4. Covent Garden by Tube (1987)

Elizabeth Baranov’s Art Deco-inspired TfL poster is just one of a long line of colourful, impactful public information posters (Tom Eckersley’s collection contains some great examples). 

5. Cadbury

This may not be one of the first Cadbury ads that springs to mind but this (very) vintage ad is certainly…interesting.

Tell us which vintage ads you love; got an idea for our Friday Five series? Tweet us @thinktanklondon.

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Breathtaking photos of polar wildlife

Striking new images by Kyriakos Kaziras capture some of the wintry magic of the North and South Poles.

The photographer’s ‘White Dream Arctic’ and ‘White Dream Antarctic’ projects include candid shots of penguins and polar bears in their natural habitats.

Through a series of expeditions, Kaziras has revealed the unique personalities of the animals he has photographed, creating heartwarming and often hilarious pictures.

Take a closer look at the stunning photography here and tell us which image is your favourite.

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LG goes theatrical with new campaign

LG has channeled West Side Story, Rumble Fish, and more with its brilliant new experiential campaign.

Promoting the brand’s new TwinWash machine, which can wash delicates and regulars at the same time, two sets of oversized clothes battle in a choreographed street fight under the bright lights of New York City.

With a troupe of dancers and 16-foot-tall ‘clothes’ puppets, the immersive experience recreates the 3D animated TV ad shown during the Golden Globes.

The original ad took over four months to complete, as it included 3D scanning of NYC locations, as well as motion capture of dancers and martial artists.

Watch the ad below and take a look at the outdoor marketing stunt here.

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‘Living moments’ captured as GIFs

What better way to showcase beautiful photography but by presenting each image as a living moment?

Photographers Jamie Beck and Kevin Burg specialise in producing high end cinemagraphs, which are still photographs that contain subtle aspects of motion.

Their mesmerising work of everyday situations includes a cookie dripping milk into a glass and a flickering fire; you’ll find it hard to tear your eyes from the slow repetition of movement each GIF contains.

Take a look at the intriguing collection here and let us know what you think.

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Klementinum Library

MyModernMet has drawn attention to one of the most striking Baroque libraries in the world: Klementinum Library in Prague.

Home to over 20,000 books, the breathtaking library is a fantastic example Baroque architecture, dating from 1722.

From the intricate globes that sit on the floor tiles to Jan Hiebl’s Renaissance-style ceiling murals, Klementinum Library is a magical setting for so many ancient and rare books.

Discover the library in more detail here and tell us if you’d like to explore it.

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Street Mobiles

One artist is spreading creative inspiration with his handmade graffiti-style mobiles. 

Stephane Koyama-Meyer (aka Traz) combines well-known quotes with delicately crafted reclaimed materials for his Street Mobiles project, using specific textures and colours to portray the sense of each word.

The sayings are taken from poets, philosophers, and even hip-hop artists, which Traz is hoping will add a little positivity to everyone’s lives.

Take a look at Traz’s stunning work here and tell us if you’d like to see some around your town.

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