B2B Marketing Awards video takes no prisoners!

B2B Marketing magazine has posted a video of the awards held last week. Very entertaining and some of the filming was quite late in the evening with guaranteed results.

A great evening was had by all, as demonstrated by the video, especially as The Think Tank received the award for Best Product Launch.

Take a look and enjoy!

The Think Tank wins Best Launch Campaign at B2B Marketing Awards 2010 for OKI Printing Solutions

At a fantastic night of mobsters and 1960’s gangsters, The Think Tank secured the Best Product Launch Award at the B2B Marketing Awards 2010 for its EMEA launch campaign for the OKI MC860 multifunction printer.

Communicating the benefits of A3 colour printing at a price comparable to other A4 products, the campaign featured visuals demonstrating that you see the bigger picture with an A3 printer. This media neutral idea was used across the marketing material, both on and off line, and then executed by operating companies across the EMEA region to great effect.

This was one of the first campaigns that The Think Tank had developed for OKI Printing Solutions since winning the EMEA creative account in a competitive pitch.

Liam Bateman, Director at The Think Tank, commented, ‘This is great news and testament to the hard work of both the OKI EMEA Marketing Team and my team at The Think Tank. Well done to all.’

The Think Tank was also shortlisted in the B2B Marketing Awards 2010 for its promotional work with AkzoNobel in the Most Commercially Successful award category.

See all the winners here

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Nominated for Best PR Campaign

The Think Tank has been shortlisted in this year’s Construction Marketing Awards in the Best PR Campaign category for our work with SAS International. We have worked with this leading architectural metalwork, ceiling and room comfort systems manufacturer for several years and at the start of 2010 work was extended when we were appointed as their European and Middle East PR agency in a competitive agency pitch.

The Think Tank provides a range of services to SAS International including digital communications and graphic design.


The Think Tank contributes to RIBA North West Magazine

The Think Tank’s Liam Bateman has contributed an article to RIBA North West’s magazine ‘A’, which has recently been distributed to local practices.

The article discusses why Architectural Practices should use the services of a marketing or PR agency and the impact such a sevice can have.

View the full article by clicking on the link to the pdf.


RIBA North West Article

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Online v’s Offline Direct Marketing – A topic for RIBA Insight Consultancy Days

Blanket online direct marketing, on its own, is neither cost-effective nor sophisticated enough to engage today’s customers, argues The Think Tank’s Liam Bateman who will be speaking at RIBA Insight’s Consultancy Days in November.

It needs to be combined with other activities, on- and offline, to optimise your return on investment.

Direct marketing has gone through many changes in recent years with new online opportunities and more sophisticated segmentation of data. The boundaries are becoming blurred; what does direct marketing now include? How do the various digital channels impact on other marketing channels? Where does it cease to be one marketing technique and become direct marketing?

This blurring around the edges has become more extreme with the introduction of online relationship marketing, or social media marketing, which has now pulled public and media relations into the mix.

The importance of direct marketing has increased in the last two years as budgets have been squeezed and margins cut. Its targeted nature has provided levels of accountability and quantifiable return that other activities cannot match, and as a consequence has led many companies to switch from press advertising to communicating directly with existing and potential customers.

Online direct marketing presents many new opportunities, but is it cost effective? Businesses that switch to online marketing often do so because they perceive it to be less costly, with its promise of reduced print and mailing costs. Online direct marketing can be a better route to take when budgets are tight, however it’s less costly for a reason. Response rates from electronic direct marketing can be very low.

Online direct marketing serves a particular purpose and needs to be combined with other activities to optimise return on investment. Blanket direct marketing alone won’t engage customers used to being flooded with marketing messages. Multiple touch points, where your customers have the opportunity to interact with your brand and products, combined with strong messaging and a reason to believe, are essential in cutting through the fog of marketing activity. It is the suitability of media and message to your audience that is crucial to developing a good relationship with existing and potential customers, not putting all your eggs in one basket for budgetary purposes.

Combining and integrating marketing channels will have the greatest impact on coverage and response. 

Liam Bateman will be discussing this, how social media marketing complicates matters and more at the RIBA Insight Consultancy Days in November. Click here for more information.

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Clerkenwell Golf Open a Success Despite the Rain

The second Clerkenwell Showroom Golf Open, organised by The Think Tank, was a success despite the rain last week. Enjoyed by all, several teams completed the course around the furniture showrooms of Clerkenwell and finished the course at the 10th hole in Desso’s showroom on Great Sutton Street.

With more than 60 architects, designers and dealers signing up to take part it was going to be a busy afternoon, however the heavens opened and numbers were reduced. But not putting a dampner on things, those that took part had a great time.

The Think Tank congratulates all the winners and looks forward to next years classic.

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