Friday Five: Retro TV ads


The first Friday Five of the New Year and we’re looking back to some of the best TV ads of all time. From polystyrene robots to drumming gorillas, British viewers have been treated to some iconic campaigns since ‘the box’ became a household staple in the 1950s.

1. Smash (1974)

The cheeky Smash aliens brought instant mashed potato into Britain’s consciousness, and although they are very low-tech, they stand up pretty well after forty years.

2. OXO (1983-1999)

The OXO family, led by Lynda Bellingham, kept us entertained for an incredible sixteen years, connecting with ordinary families around the country.

3. Cadbury Dairy Milk – Gorilla (2007)

Incredibly, this ad is now nine years old. One of Dairy Milk’s most iconic ads, a gorilla took on the drum solo of Phil Collins’ ‘In The Air Tonight’ and quickly went down in advertising history.

4. Hovis (1973)

Every few years, Hovis revisits this timeless concept, reigniting our nostalgia all over again.

5. Apple Mac (1984)

This Ridley Scott-directed spot was aired at the Super Bowl in America, but as a game-changing ad which revealed the true possibilities of advertising, it was aired on news channels around the world.

This is just our pick of vintage ads – let us know your favourites. Got an idea for our Friday Five series? Tweet us @thinktanklondon.

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Specsavers Fawlty Car


Specsavers has reinvented a classic scene from one of Britain’s best-loved sitcoms, Fawlty Towers.

The new ad promotes Specsavers’ discount for its over 60s customers, throwing a bit of comedy nostalgia into the mix.

With John Cleese reprising his role as Basil Fawlty, the hilarious TV ad sees the iconic character take out his frustration on his car – but unfortunately for him, his eyesight isn’t quite what it used to be…

Watch the brilliant ad below and tell us what you think of it – should other classic TV characters collaborate with brands?

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The future of marketing?


Are sensors the next marketing phenomenon?

According to tech-savvy branding agencies and marketing experts, sensory products such as wearables are going to be key for 2016.

So far, we are in the earlier stages of this futuristic technology; however, some marketers believe that sensory products are going to be the best way to gather data and insights on consumer behaviour.

From beacons to clothing, sensory products are slowly becoming part of our everyday lives – just look at the Apple Watch or Google’s Virtual Reality.

Read Adweek’s in depth article on sensory products here and let us know what you think.

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The 5 senses of luxury purchasing


A new infographic delves into what sensory experiences drive consumers to purchase luxury products.

The Shullman Research Centre reveals how and why different senses affect our purchasing habits, demonstrating differences between age groups, including which senses they are most likely respond to. 

Other findings include how frequently consumers make luxury purchases and which senses complement which products. 

Bob Shullman, head of the Centre, said:  ’17 million adults ranked touch as their No. 1 sense and virtually half of these consumers – 48 percent – reported that they bought a luxury in the past 12 months. Touch-oriented consumers are the No. 1 purchasers of luxuries’. 

Take a look at the infographic here and tell us which senses you think influence your purchasing choices.

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How to create engaging content


A new infographic by AOL Insights reveals how and why audiences engage with marketing content, with some interesting findings.

Analysing over 7000 interactions, the infographic takes a look at reasons why we engage with content, including inspiration and comfort, along with the leading topics, such as food and sports, within these segments.

The infographic is completed with some useful demographic insights – great knowledge to keep in mind when producing content.

Take a look at the infographic here and tell us what you think of it.

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A gingerbread bank


As the Great British Bake Off has shown us, impressive structures can be made from gingerbread.

But how about a full-size, functioning bank branch, complete with ATMs?

Built in Philadelphia, the bank uses an incredible 5,000 pounds of gingerbread to promote PNC’s annual Christmas Price Index.
 
After six months of planning and development, the gingerbread bank took only four days to build – but sadly, to make it weatherproof, the gingerbread was rendered inedible.

Read more about the fun idea here and let us know if you’d like to see gingerbread banks where you live.

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Cadbury’s advent calendar truck


Cadbury have created a ‘remarkable advent calendar’, touring the UK with 24 branded trucks that recreate the countdown to Christmas.

If you’re lucky enough to have seen one already, the chocolate brand’s trucks have been visiting different towns and cities throughout December, bringing sweet treats to locals.

With the help of social media, the location of each day’s truck is announced a few hours before its arrival, helping to build excitement.

Watch the video below for more and keep an eye out in your area…

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