Old Spices introduces ‘Legendary Man’


Old Spice has added a new character to its advertising mix: ‘Legendary Man’.

Known for its iconic ads, Old Spice has launched its new range of washes, ‘Hardest Working Collection’, with its latest short film.

Using the tagline ‘Legendary Protection for Legendary Men’, the ad sees a man achieving the impossible: playing tennis while blindfolded – and riding a whale.

See what it takes to be a ‘Legendary Man’ below and let us know what you think of the ad.

Old Spice Man 13.01.16.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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