Friday Five: Retro TV ads


The first Friday Five of the New Year and we’re looking back to some of the best TV ads of all time. From polystyrene robots to drumming gorillas, British viewers have been treated to some iconic campaigns since ‘the box’ became a household staple in the 1950s.

1. Smash (1974)

The cheeky Smash aliens brought instant mashed potato into Britain’s consciousness, and although they are very low-tech, they stand up pretty well after forty years.

2. OXO (1983-1999)

The OXO family, led by Lynda Bellingham, kept us entertained for an incredible sixteen years, connecting with ordinary families around the country.

3. Cadbury Dairy Milk – Gorilla (2007)

Incredibly, this ad is now nine years old. One of Dairy Milk’s most iconic ads, a gorilla took on the drum solo of Phil Collins’ ‘In The Air Tonight’ and quickly went down in advertising history.

4. Hovis (1973)

Every few years, Hovis revisits this timeless concept, reigniting our nostalgia all over again.

5. Apple Mac (1984)

This Ridley Scott-directed spot was aired at the Super Bowl in America, but as a game-changing ad which revealed the true possibilities of advertising, it was aired on news channels around the world.

This is just our pick of vintage ads – let us know your favourites. Got an idea for our Friday Five series? Tweet us @thinktanklondon.

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About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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