The future of marketing?

Are sensors the next marketing phenomenon?

According to tech-savvy branding agencies and marketing experts, sensory products such as wearables are going to be key for 2016.

So far, we are in the earlier stages of this futuristic technology; however, some marketers believe that sensory products are going to be the best way to gather data and insights on consumer behaviour.

From beacons to clothing, sensory products are slowly becoming part of our everyday lives – just look at the Apple Watch or Google’s Virtual Reality.

Read Adweek’s in depth article on sensory products here and let us know what you think.

Sensory technology 05.01.16.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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