How to create engaging content

A new infographic by AOL Insights reveals how and why audiences engage with marketing content, with some interesting findings.

Analysing over 7000 interactions, the infographic takes a look at reasons why we engage with content, including inspiration and comfort, along with the leading topics, such as food and sports, within these segments.

The infographic is completed with some useful demographic insights – great knowledge to keep in mind when producing content.

Take a look at the infographic here and tell us what you think of it.

Infographic emotions 17.12.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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