Mog’s Christmas Calamity


Once again, Mog the cat has won the hearts of thousands in Sainsbury’s new Christmas ad.

After last year’s tribute to the Christmas day truce on the Western Front, Sainsbury’s has collaborated with children’s writer Judith Kerr, creator of the lovable moggie, to bring him back to life for ‘Mog’s Christmas Calamity’, the first story to feature the cat since 2002.

The ad sees Mog saving the day when Christmas morning ends in disaster, with a heartwarming message of community and the festive spirit leaving him content.

With both a ‘Mog the cat’ book and soft toy on sale, all profits will go towards Save the Children’s literacy campaign.

Watch the ad below and let us know what you think of it – should Mog come back again?

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Mog Cat 27.11.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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