Friday Five: Innovative Billboards


Friday Five is back again and this week, we’ve chosen our favourite fun billboards from around the world:

1. Mr Kipling
Why use paper when you can use cake? Mr Kipling created a billboard made entirely of edible treats – definitely the most delicious ad on our list.

2. British Airways
Piccadilly Circus is known for its bright lights and billboards – this Cannes Lion winner was an interactive real-time ad that pointed out BA planes as they flew overhead.

3. Glad Cling Wrap
680 orange slices were placed on an outdoor billboard with just a select few wrapped in cling film. Embodying the tag line ‘Fresher Longer’, the wrapped oranges stayed fresh, while the others rotted away.

4. BBC World
A more thoughtful ad, which saw BBC World use clever perspective and angles to let viewers ‘see both sides of the story’.

5. Adidas
And finally, goalkeeper Petr Cech ‘supported’ Vienna’s Prater Ferris Wheel on a very ambitious billboard.

Let us know what you think of our list and tell us if you’d nominate any other creative billboards.

Friday Five 27.11.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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