Google’s clickable paper posters

An innovative poster campaign by Google involves one community in the local issues that matter to them most.

Google Impact Challenge’s ‘digital paper’ posters enable Bay Area locals to vote for participating charities, simply by pressing colourful icons on ads at bus stops, coffee shops, and other community gathering points.

The organisations are in the running for millions of dollars of grant funding; some of the schemes involve setting up education centres and helping to finance small businesses.

Designed to embody Google’s ‘commitment to equal access for everyone’, the posters aim to bring the challenge to the community, rather than merely carrying out an online vote.

Find out more about the campaign here and tell us if you’d like to see digital paper posters where you live.

Google ad 21.10.15.jpg

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

One Response to Google’s clickable paper posters

  1. Paulaart18 says:

    Wow, creative 🙂

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