Emojis: the future of marketing?

Marketers and comms professionals are always looking out for the next big trend, but are emojis here to stay?

A recent study by Emogi asked viewers to give their opinion on adverts by using just emojis, revealing that the pictorial language gave people a more nuanced way of expressing their feelings than words alone.

Some other interesting findings include how different demographic groups use emojis: nearly two thirds of people aged 35+ use emojis frequently, while almost 60% of women are emoji fans – all stats to help marketers create relevant, targeted campaigns.

Read more of the research here and tell us if you think emojis are the future of marketing,

Emoji 08.10.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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