Hovis ad pays tribute to classic


One of the most beloved British commercials of all time has been recreated with fun twists reflecting today’s society.

Hovis’ iconic 1973 advert portrayed the love and heritage the bread represented, with a young boy peddling up a cobbled hill.

Tapping into nostalgia, the new ad features three courageous children cycling into the great outdoors – a rather more high-octane interpretation, but maintaining the spirit of the original.

Watch the new ad below and read more about why this classic ad has been reinvented here.

Hovis ad 06.10.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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