How to make the most of your social media influencers


Influencers can be the secret weapon of your social media campaign, helping you build brand awareness and reach new audiences. Usually these are the people who are respected or have a high profile in an industry, imparting knowledge or experience that is seen as valuable.

The Guardian has recommended five strategies that will help make your influencer campaign a success.

Here are our favourites:

Rewards:
A two-way dialogue is key: reward systems incentivise influencers to invite their fans, friends, and followers to the conversation.

Hashtags:
Funny or relatable hashtags include your audience and encourage them to engage, creating a buzz around your product or brand.

Timing:
Coordinating how and when your influencers talk about you is crucial – as is considering possible competition from big events.

Discover all the tips here and tell us how you use influencers in your campaigns.

5 rules 30.09.15.jpg

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: