Beck’s reveals scratchable bottle


The intriguing idea that people enjoy peeling bottle labels has inspired an innovative scratchable bottle by Beck’s.

The beer brand’s new limited edition bottle incorporates a thin aluminium foil, providing a blank canvas for beer lovers to scratch and peel their own design or doodle while they drink.

Designed to capture a younger and more outgoing audience, Beck’s new bottles are sure to inspire some creativity – or at least a bit of fun.

Watch the video below and tell us what you think.

https://player.vimeo.com/video/137134627

Beck's scratchable 28.09.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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