Multiplex


Designer Tom Dixon has opened a multisensory pop-up department store in the Old Selfridges Hotel, breathing new life into the disused space. 

Dixon’s high-end Multiplex hosts a full range of items from beauty and fashion to technology and furniture, representing dozens of international brands and designers.

An innovative partnership with Selfridges, Tom Dixon’s concept was to reinvigorate physical, rather than online, shopping, giving it a subversive spin, saying: “I wanted to see what happens if you take the raw energy that exists in London elsewhere and stick it right bang in the middle of one of the biggest department stores in the world.”

Take a look at what the department store has to offer here and let us know if you’ll be visiting.

Tom Dixon 24.09.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

One Response to Multiplex

  1. That looks like a cool place.

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