Smile for Coca-Cola’s interactive billboard


Coca-Cola is bringing a smile to Swedish commuters’ faces with its innovative ‘Coke-moji’ billboard.

The unique subway station billboard in Stockholm combines facial recognition and emojis to spread some much-needed happiness at one of the dullest times of day.

Displaying a bold (and some might say cheeky) emoji bottlecap face, the billboard mimics the facial expressions of its audience, who can’t resist adding a few seconds to their journey for a touch of joy.

The billboard is an extension of Coca-Cola’s #MakeItHappy campaign; you can see how some passers-by joined in the fun below.

Interactive Ad Coke 18.09.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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