Surreal ads promote clean water


Unilever’s latest advertising campaign promotes clean water with beautiful, surreal print posters.

The ads show how the Pureit water purifier can apparently transform murky water, using the disorienting perspective of a ‘water’s-eye-view’.

The posters depict supposedly normal rural and urban settings, but objects that are seemingly floating in the sky are actually on the surface of the astonishingly clear water, with soft ripples revealing the truth.

Take a look at the print campaign here and tell us what you think.

Water ads 17.09.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: