Surreal ads promote clean water

Unilever’s latest advertising campaign promotes clean water with beautiful, surreal print posters.

The ads show how the Pureit water purifier can apparently transform murky water, using the disorienting perspective of a ‘water’s-eye-view’.

The posters depict supposedly normal rural and urban settings, but objects that are seemingly floating in the sky are actually on the surface of the astonishingly clear water, with soft ripples revealing the truth.

Take a look at the print campaign here and tell us what you think.

Water ads 17.09.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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