‘Go Bold’ with McCoy’s


Addressing the pressure to be ‘manly’, McCoy’s are encouraging men to unleash their ‘Real McCoy’.

The crisp brand’s ‘Go Bold’ campaign has taken a different approach to what it takes to be a real man, with an outrageously funny ad that sees a plumber belting out an Ella Henderson number in the most unexpected places.

The campaign aims to link the strong flavours used in McCoy’s crisps with the bold actions of people revealing their Real McCoy.

Watch the ad below and tell us if you’ll be unleashing your Real McCoy.

McCoys Crisps 01.09.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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