A colourful basketball court hidden between Parisian houses

Hidden between rows of apartments in the streets of Paris, a striking basketball court has been revamped with a bold colour scheme.

Pigalle Duperré, a collaboration between Ill-Studio and fashion brand Pigalle, takes inspiration from the avant-garde painting ‘Sportsmen’ by Kazimir Malevich, using bright primary colours and strong geometric shapes formed from EPDM rubber.

Publicising the Pigalle Basketball Spring Summer 2015 presentation, the court is just part of an ongoing collaboration between Pigalle and Ill-Studio, an ‘art direction platform’ that has also worked with Nike, Chanel, and Adidas.

Take a closer look at Pigalle Duperré here and find out more about this interesting brand collaboration.

Colourful basketball court 18.08.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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