Clever WWF ads conceal endangered animals


The World Wide Fund for Nature has released a new series of adverts using optical illusions to raise awareness about endangered species.

The charity emphasises the fast extinction of some species, such as the polar bear and the Sumatran tiger, through psychedelic black and white images concealing an endangered animal.

Using the line ‘The [animal] is becoming harder to see’, the WWF conveys the sense of urgency facing some of these species, encouraging readers to protect them while they still can.

Discover these clever ads here and let us know what you think of them.

WWF ad 15.07.15.jpg

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