The Economist goes experiential with insect ice cream


The Economist has taken experiential marketing a step further by offering free samples of ice cream – insect-flavoured ice cream.

The paper offered Londoners a more savoury version of the popular summer treat, with flavours including Choc Hopper (containing grasshoppers) and Scurry Berry (a mix of insects), as part of its ongoing enthusiasm for insect consumption, which it claims could feed a rapidly growing global population.

The Economist’s Marina Haydn said: “we think this particular story about insects is the kind of mind-stretching material that our globally curious target audience will find particularly interesting, and hopefully, tasty as well.”

Find out more about this unique campaign here and tell us if you would ever try insect ice cream.

Insect ice-cream 07.07.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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