Battersea Dogs & Cats Home’s brilliant ad


Battersea Dogs & Cats Home has recently revealed an innovative digital billboard, raising awareness of pet adoption.

For the inventive #LookingForYou campaign, members of the public have been receiving leaflets containing a chip that will make the dog follow them from one interactive billboard to the other.

Battersea’s head of operations, Carly Whyborn, said, “we’re using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it”.

Watch the campaign in action below and tell us what you think.

https://player.vimeo.com/video/126591064

Dog bilboard 11.05.15.jpg

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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