Powerade creates first ‘workout billboards’


Powerade has introduced a new type of interactive billboard to the German market.

The sports brand has given an interesting ‘Total Wipeout’-esque spin to its line ‘you have more power than you think’, by transforming simple advertising billboards into fun exercise installations.

Each billboard represents a different training exercise: for instance, one has to be punched as hard as possible, and another is a scrolling climbing wall.

See these fairground style billboards in action and tell us if you would join in.

Powerade billboard 07.05.15.png

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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