Data-driven marketing in 2015


data driven marketing An infographic by analytic data platform Teradata reveals the outlook for data-driven marketing in 2015.

No longer a novelty in the industry, data-driven marketing is now a major part of advertising campaigns.

Teradata said: “customers today expect — and demand — a seamless and relevant experience. Fractured or conflicting messages from a brand make marketers seem

unorganized and annoy customers”.

Teradata conducted the survey on 1,500 marketing executives – take a look at the infographic here and tell us what you think about it.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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