B2B marketing predictions for 2015


B2B marketing predictionsB2B Marketing has crowd-sourced ideas on how business-to-business marketing will evolve during 2015.

Key themes include the rise of ‘human-to-human’, which involves creating high-quality, truly targeted content ‘based on their user’s interests and needs, not their own’ (as tweeted by @RRHoward89).

Other talked-about topics include fully integrating digital into marketing, rather than treating them as separate entities, and the continuing importance of mobile.

Find out more insights into how business-to-business marketing could change this year here and tell us your own ideas.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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