Design Trends for 2015


Emotional Interface Key Design Trends 2015Fjord has identified several key design trends for 2015, featuring emotional interface and the sixth sense.

The current expansion of emotional interface capabilities is set to continue in 2015. As brands place a premium on digital personality, one of the things Fjord suggests is incorporating visuals such as emojis into brand identity. This enables brands to build the consumer-brand relationship and in turn increase consumer engagement.

The sixth sense, the way in which services predict and deliver what consumers are going to desire, has been identified as a key way for businesses to get ahead in 2015. Satisfying the needs of the “I Want What I Want When I Want It” consumer, on demand services such as Netflix have set a precedent. Brands are now required to analyse data and predict future consumer needs more so than ever before.

Read the full report here

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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