Christmas Adverts 2014


Christmas Adverts 2014

Christmas adverts are a firmly established element of the festive season – here is our pick of this year’s cohort.

Marks and Spencer’s playful advert encourages its viewers to #FollowTheFairies and embrace the spirit of Christmas with random acts of kindness. Sainsbury has partnered with the Royal British Legion to create a moving, emotive and controversial advert.

Inspired by the 1914 Christmas truce on the front line, the advert works powerful imagery of unity into its festive message and in less than 24 hours the video scored 1.8million YouTube hits.

Finally, following Peter Pumpernickel on his magical journey of make believe, Harrod’s 2014 video will only air in London cinemas and online, but not on the television. Famous for its January sale adverts, Harrod’s advert helps situate the department store within the current Christmas climate the Pumpernickel mouse helps Father Christmas to illuminate London.

Watch Harrod’s Presents: The Land of Make Beleive – A Little Christmas Tail below:


About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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