The Most Epic Safety Video Ever Made


Epic Safety VideoAir New Zealand has taken a novel approach to its safety video – by enlisting the cast and crew of The Hobbit.

The airline has capitalised on the popularity of the New Zealand-filmed Tolkien trilogy by using stunning vistas, clever references, and plenty of humour.

Director Peter Jackson and actors Elijah Wood and Sylvester McCoy star alongside elves, orcs, and of course, human ‘passengers’ in the video.

Watch the short film below and tell us if you think more airlines should shake up their safety videos.

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The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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