UK advertising to go ‘digital-first’


Digital Advertising Internet Enabled Devices Mobile Phones

The UK is set to become the first country where over half of advertising budgets are spent on digital and online media.
Group M, the worldwide media buying arm of WPP, has predicted that 50% of £15.7 billion advertising spending in the UK will go to digital, beating channels including print, cinema, buses, newspapers, magazines, TV, radio, billboards and posters combined.
The way Britons have embraced internet-enabled devices, along with a national obsession with gadgets, social media and online shopping are cited as reasons for this shift. An Ofcom survey has shown that over 44% of households own both a smartphone and laptop.
Countries set to follow this move to digital include Sweden (47% digital spending), Denmark (43%), Australia (42%) and Norway (40%).
Click here to find out more and let us know what you think about the UK’s predicted 50% digital status.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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