Hemingway novels as Instagram films


Hemingway in 15 secondsAn organisation is hoping to overhaul Ernest Hemingway’s image by producing 15-second Instagram films of some of his books.

The Ernest Hemingway Foundation of Oak Park has teamed up with Ogilvy & Mather Chicago for the short videos, which offer animated interpretations of famous works, including A Farewell to Arms and For Whom the Bell Tolls.

Hemingway’s writing is often perceived as simple and lean, but the films aim to challenge viewers by exploring the deeper meanings behind it.

Watch some of the videos here and let us know which other famous novels you would like to see immortalised on Instagram.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: