British Airways launches animal channel


Paws and RelaxBritish Airways has tapped into the ‘cute’ zeitgeist by releasing its own animal channel for passengers.

The airline now offers ‘Paws and Relax’ to long-haul passengers as part of its ‘Slow TV’ in-flight entertainment package.

‘Paws and Relax’ content will include animals from Battersea Dogs and Cats Home, the cartoon ‘Simon’s Cat’, and ‘Secret Life of Cats’.

BA’s in-flight entertainment manager, Richard D’Cruze, said: “We discovered some scientific research that proves watching images of cute animals can actually lower your heart rate and reduces stress levels.”

Find out more about the channel, which is being curated by Spafax, here.

Will you be watching BA’s new channel?

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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