Raise the Roof


Raise the RoofAn ice cream brand’s new campaign has brought people together through rooftop art.

Kibon’s project, called ‘Raise the Roof’, united local residents of a Brazilian town with artists.

The community has created 22 murals, which were then exhibited on the rooftops of Morro do Alomeo and could be seen from the cable car that travels over the shantytown.

Kibon’s campaign aims to bring ‘culture to the community’, as well as being a unique publicity stunt.

Watch the video below or find out more about the inspirational campaign here.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: