‘Icons’: the new Sunday Times advert


The Sunday Times has a new television advert for its culture section, celebrating iconic images from history using just three people and some very clever production.

Famous images from Forrest Gump, Mad Men and Michelangelo’s ‘The Creation of Adam’ are recreated in the advert, which uses quick lighting changes and props to set up several scenes in only fifty seconds.

The advert was created by agency Grey London and directed by US, and while it takes cues from the past, such as Michelangelo, many of the icons, from Daft Punk to Tarantino (represented through Reservoir Dogs) are particularly relevant today.

Take a look at the advert below or the ‘making of’ video here and tell us what you think of ‘Icons’.

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